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Wednesday, October 12, 2011
So the word is that new movie 'Tower Heist' will no longer be on demand three weeks after it is released in theatres on November 4th. I think that it is a coo idea for people to be able to watch movies that are still in theatres from their homes, but it is crazy that if this deal was still going on it would be $60.
I am thinking that I would rather go to the movies or wait for it to come out on DVD and Redbox. This was a crazy Idea, but for what looks like a good movie with Eddie Murphy, Ben Stiller and Gabourey Sidibe aka Precious.
“Universal continues to believe that the theater experience and a PVOD window are business models that can coincide and thrive and we look forward to working with our partners in exhibition to find a way to experiment in this area in the future,” the studio claims in a statement released this afternoon.
National Association of Theatre Owners president and CEO John Fithian has already responded to the decision: “NATO would like to thank Universal for responding to various theater owners’ concerns and cancelling the PVOD test it was contemplating.” Fithian continues, “NATO recognizes that studios need to find new models and opportunities in the home market, and looks forward to distributors and exhibitors working together for their mutual benefit.”(http://www.eurweb.com/2011/10/universal-drops-plan-to-release-%e2%80%98tower-heist%e2%80%99-on-demand/#comment-70654)
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