Atole Blog's

‘A big factor is the perception of our audience,’ Summit’s Richard Fay tells MTV News of adopting the technology.

Summit Entertainment understands the importance of 3-D. Still, there continues to be rampant speculation about whether “Breaking Dawn,” will open as a 3-D release when the first of a two-part finale arrives in theaters next year. But now, another movie on the studio’s lineup may provide some clues about where Summit will take the “Twilight Saga.”

“They’re completely fascinated and intrigued by the technology,” said director Patrick Lussier, who recently wrapped production on Summit’s 3-D action flick “Drive Angry.” “I think Summit has been discovering, as they’ve been seeing the 3-D material and the ease we’ve been able to work with it, is that it’s an incredibly viable format to work in.”

So will Summit’s “Drive Angry” experience — the movie was shot using 3-D cameras rather than converted in post-production — combined with the fate of “Eclipse” at the box office , convince them to deliver their biggest 2011 release in three dimensions?


“That decision has yet to be made,” Summit distribution head Richard Fay told MTV News. “It’s still the source of a discussion.”

While those talks inevitably touch on technological hurdles and monetary interest — owing to the premium-ticket prices that 3-D flicks command — Fay emphasized that the studio is more focused on creative concerns.

“There’s certainly a financial part of the discussion,” he said. “And yes, there’s a certain amount of technology that has to be considered and accounted for. But it really comes down to the creative folks.”

“In any of these roundtables conversations, [Summit CEO] Rob Friedman has always been concerned about the ‘Twilight’ patron,” Fay added. “His concern is always the people that come in to see this movie. He doesn’t want to turn them off or offend. That’s why it’s a creative decision. A big factor is the perception of our audience. What are their feelings going to be? If it lends itself to being a better movie because of 3-D, then that’s the technology we’ll use.”

Source: MTV